PDC.130.237.186.207

Brief: Create editorial for fashion designers Natalie Jonsson Strand and Angelica Eichler.

Type

Editorial

Role

Art Direction

Collaborators

Jakob Smedhagen

A New Story

The North has long been associated with its nature which is apparent in the communication for Marimekko. With its many successful tech companies, it might be time for a new story.

natalie jonsson strand, angelica eichler, marimekko, erik kölare, jakob smedhagen, beckmans
marimekko, erik kölare, sketch
marimekko, angelica eichler, beckmans
marimekko, jakob smedhagen, erik kölare, beckmans
marimekko, erik kölare, sketch
marimekko, erik kölare, sketch
marimekko, angelica eichler, beckmans

Organic vs Artificial

Marimekko is famous for their organic, hand made prints that is used on their products. The goal was to explore the contrast between the artificial in a server hall with the organic feeling of the clothes.

marimekko, jakob smedhagen, erik kölare, beckmans
marimekko, angelica eichler, beckmans
marimekko, angelica eichler, beckmans
marimekko, erik kölare, jakob smedhagen, beckmans
marimekko, angelica eichler, beckmans