Brief: Create editorial for fashion designers Natalie Jonsson Strand and Angelica Eichler.
A New Story
The North has long been associated with its nature which is apparent in the communication for Marimekko.
With its many successful tech companies, it might be time for a new story.
Organic vs Artificial
Marimekko is famous for their organic, hand made prints that is used on their products.
The goal was to explore the contrast between the artificial in a server hall with the organic feeling of the clothes.