Brief: Create a new way for people to find others to play football with.
Mobile Application / Identity
UX&UI Design / Art Direction
Club Activities In Decline
There has always been a strong culture of collective activities in Sweden. But ever since the 80's the number of members in sport clubs have steadily dropped off. People search for more spontaneous activities and want to be able to come and go as they please.
For people who drop off from club activities, it's hard to find other systems to play football in. Many quit because of the demands from football clubs to perform and engage on the clubs' terms. People search for more spontaneous and flexible activities that better acknowledge their lifestyles. It's a trend of self-realization that means people rather go to a gym than engage in club activities.
Alternative to clubs
The main problem they face is that there are no alternatives to casual football once they quit, leading to a weaker football association overall and less people who trains and plays together with others. Their best substitutes are leagues such as Korpen, but the only real difference is that it's for amateurs. It still require you to follow a system, without the freedom of casual play.
Not traditional members
People search for activities that grants freedom, since the self-realization is becoming more and more important. With private actors such as gyms being able to acknowledge these peoples' lifestyles, club activities finds themselves in decline. Club activities go from popular movements to actors in a market, meaning clubs become salaried which means an increased pressure on performance.
A club for people roaming the city, always ready for pick-up games. The club use fashion and technology to connect people via the sport whilst making it easier to play football with others.
The club's jersey is as flexible as the club and sport itself. By making the jersey turnable, it makes it easier for people to join and divide themselves into teams. It's designed with a color that makes sure it is visible at long distances since it pops from the surroundings.
The application measures activities on the city's pitches using geolocation. Users are most likely going to be using the app outside, choices of colors are therefore designed to work in clear sunlight—a time when people also are most likely to go out and play.
Find others to play with
See activity nearby
Get status on specific areas
The early ideation of implementing a lobby system—where people could plan games for others to join and show interest in.
Users want flexibility and spontanity, so having a system in which you plan games doesn't make much sense. As such the app should rather show content relative to the user's geo-location.
The app now finds the user's location, and produce content relative to it. With pitches filtered by distance in a standard scroll, the active pitches are presented in a understandable way. With that said, a place is nothing without its context—and the interaction was kind of dull as well.
Context can be created using a map. Knowing your position in relation to the pitch you intuitively get a understanding of distance and the area in which this pitch is located. The idea is that swiping cards representing pitches makes the map fly to the card's corresponding pitch location.
Now we're getting somewhere, but there's still room for much improvement. Whilst the readability of the cards improved, they still take up too much space and it still takes time to grasp the information it contains. The filter function, the icons on the map and the cards also feels like three seperated parts that aren't related with each other.
This certainly gave the app a much more interesting look. Clear cards that
indicate that there are more hidden at the side. With that said, there's too much space between the cards
and the filter function, making them seem unrelatable still. There's also something clumpsy about everything.
Since the pitch icon is centered and accented it prompts
the user to click it, which never was the point. There's also a possibility to enhance the understanding of distance
between the different positions on the map even more.
The map was styled with extruded buildings, giving the user more context and the app more identity. Whilst the buildings themselves are kind of identityless, they add a modern layer but also put emphasization on the venues—where the magic happens.
Finally, the filter function was placed closer to the cards. For each pitch, the map fits the user's and the pitches' location in the view and provides directions. You can't interact with the actual map as it's a kind of pointless interaction in that sense—it's just supposed to show the pitches near the user's position. For some it was important to be able to have the option of getting information from pitches further away. Therefore the app were handed a search bar with which the user's could either search a venue or adress and get that areas status.